Tag: freelancer

Healthy Freelancing Boundaries

Posted on by drawingboarddesign in Industry Tips, Professionalism

When you are a self-employed as a freelancer or contractor, being on the lookout for potential clients is a way of life.  When we find new potential clients, or when there are new inquiries into our work, it is certainly an exciting thing. This is especially the case when we are just starting out, are experiencing a lull in incoming business, or have recently wrapped up projects and are eager to start more.

However, it is important to not allow your boundaries to be crossed by potential clients, even when you are in need of new ones. There may be traps that we can fall into, such as more work required than was stated at the beginning of the contract and clients who assume you are available most times of the day. If we can set reasonable boundaries from the beginning, from the time the initial contract is made, this can prevent you from falling into any of these traps.  Here are some trade secrets for subtly setting boundaries in this line of work:

  • Set project management meetings
  • Get all documents needed before starting work
  • Consider rush fees, revision fees, and deadline missed fees

Set regular meetings to go over progress and any issues. This not only keeps you on task, but can also be very helpful for the client. All too often we are inundated with emails, texts, and phone calls from clients. If we can limit this correspondence to these meetings, it can cut down on the expectation (and overwhelm) of timely replies.

Gathering everything needed before work starts can eliminate the need to drag projects on past their expected deadline. If you find yourself waiting for necessary documents, this can potentially prevent you from working on other projects, as you are saving space for this client and perhaps have not taken on others. Assert this to avoid this potential set back.

A tight turn around time requires hard work in a short amount of time, with little room for maintaining work-life balance. You may consider raising your prices for this. On the flip side, you might also consider setting fees for projects that drag on due to the client’s delay. At times, you may come across clients who never seem to be satisfied – here you can charge a fee for going beyond a set number of revisions that you deemed to be sufficient from the get-go. Finally as a follow-up to number 2, charging for missing documents and missed deadlines on the client’s part may be helpful.

Pro tips:

Manage expectations with assertiveness

The best way to manage expectations, of course, is to set them at the beginning and be extremely consistent and diligent with these contracted expectations. However, in the case that these expectations aren’t respected or maintained, it is imperative to have assertive and direct conversations with clients about this.  In addition, in the very early stages of project discussion prior to contracts being drawn up, remember that you are under no obligation to take on the project if it’s not a good fit for you.  Just because you’ve entered into a dialogue about the client’s needs and expectations does not mean that you are then obliged to take the job on.

Use your intuition by listening to yourself

If you have a gut feeling about a potential client or an offer, then it may not be for you. Listening to your intuition takes skill, including an ability to listen to what your body and “gut” is telling you, an ability to read body language of others, and, of course, an ability to say no.  Sometimes we ignore these for the sake of incoming business, but the outcome could end up being less than beneficial. Always listen to what your intuition is telling you to avoid potential setbacks, negative outcomes, and individuals who may be trying to take advantage of inexperience or financial need.

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Digital Marketing for The World of Languages

Posted on by drawingboarddesign in Field, Industry Tips, Professionalism

How do you market yourself online when you do not have specific goods to sell, but are selling your services?  The answer to this question is content marketing strategies. When you have a service to offer, generating content and an audience online can gather many potential clients. It is defined as the supply of relevant, informative and entertaining web content to the internet user. This content could take many forms, including blogs, tips, research and more.

When content is generated on a regular basis – credibility and trust grows. This is because it provides an opportunity for the service and the client to connect in the digital world. Relationships are built and maintained. It’s the next best thing to networking in person.

As a translator, how do you stand out among other service providers on the market? It’s a difficult thing to do – stand out and assert yourself among others.  However, with good content marketing, it is possible to gain an advantage over the competition through digital relationship building. Many translators seek contracts as sole proprietors, and do not operate with huge marketing budgets, and it becomes important to generate content in a productive, efficient and economical way. Here are steps in doing so.

 Create or refresh your website

The first step to content marketing is to ensure you have a website and that it is performing well.  You may consider hiring a web designer to assist with this process, however it is not necessary with some basic research into how to do this. If your website is already created, you could examine every page to ensure that your links are correct, and that there are no “dead ends”.  You may want to look for and delete content that is outdated, incorrect or repeats. 

 Write content regularly

New content is the basis of this type of marketing.  Websites that create new content often come up higher in Google searches, resulting in better rankings for the website. Thus, content marketing isn’t about creating website pages and being done – it is an ongoing project. Some individuals choose to hire marketing companies for this process, others update content alongside their translation work.  It is recommended that new content be created at least once a month, to allow for this relationship building and for clients to hear you voice through your writing style and skill.

Spread the word around

Now that content is written, it’s time to spread it around. Raising visibility can be done on websites like Linkedin that are dedicated to digital marketing.  There are free community platforms that can be posted to, such as Medium, Flipboard, and Hub Pages.  Social media can be invaluable for spreading the word about your new content. Social media can humanize a business by putting your face onto it and showing your qualifications, experiences, and personal style.  Building followers by engaging with your online community regularly is key to social media success.  This is called “seeding” – when you put your content in a place that your target audience is likely to read it,

Learn SEO

Search Engine Optimization, or SEO, is essential for content marketing. This is where your website comes up in search engines based on the keywords within your website. These keywords are the fundamental concepts that describe your website and any words that a client may use to type into a search engine, like google. Once you have compiled a list of keywords, then integrating them into your website in titles, headings, and descriptions is paramount for SEO. Caution must be used, here, because too many keywords can cause search engines, like google, to react negatively and lower the websites rankings. The goal here is to make your website high on the list of websites that come up in relevant searches – think page 1!

Practicing Customer Service as a Freelancer: Nine tips for translators and interpreters

Posted on by drawingboarddesign in Industry Tips

Providing customer service based on communication, responsiveness and integrity is essential to a successful freelance career. When seeking new clients, customer service is what sets one certified expert apart from another. It is also what keeps clients returning. But what does good customer service actually look like for a translator or interpreter? We have nine tips for stepping up your customer service game from first contact with a client to end of contract:

  • Invest in a good website. Most clients will seek you out online. Make sure that your online presence is easy to navigate and clearly provides all the information that a potential client will need to understand your services and recognize your value. Make it easy for them to contact you.
  • Practice good email and phone etiquette. Customer service for freelancers is all about building relationships, so be friendly, positive and professional. Use salutations in your emails. Smile on the phone and say thank you.
  • Listen to your clients. The goal of good customer service is a satisfied client – or better yet, a client who has been truly wowed. To satisfy a client you must understand what they want and deliver the product or service. To wow a client you must understand their values and priorities and be able to deliver an experience beyond their expectations.
  • Use your expertise, with tact. The customer is always right, except that they have come to you as an expert. You have the experience and knowledge to avoid potential issues in a project, so don’t be afraid to share your expert perspective on a course of action.
  • Set clear expectations from the start. Good customer service requires flexibility, but professionalism includes setting limits that reflect the value of your time and expertise. Agree upon clear and realistic deliverables and deadlines from the outset of a project. Include limitations such as how many revisions you will provide before incurring additional charges.
  • You and the client are a team. Even with the best laid agreement, clients will occasionally make unexpected requests and projects will hit setbacks. Remember that the client and you are on the same team and respond with flexibility and a collaborative attitude.
  • Focus on solutions, not blame. When problems arise or you receive critical feedback from a client, focus on generating solutions rather than assigning (or dodging) blame.
  • Be able to apologize. Owning up to your mistakes with humility demonstrates integrity.
  • Follow up. After completing a contract, follow up with the client to thank them for their business and ensure they are satisfied.

Success as a freelance professional depends on good client relationships and a positive reputation. This is especially the case in professions such as translation and interpretation, where the freelancer is involved in something as intimate and nuanced as communicating on behalf of a client. Consistent customer service practices demonstrate professionalism, dedication and integrity, all of which are qualities that will bring both new and repeat clients.

The Art of Exceeding Client Expectations: Why customer service should matter to freelancers

Posted on by drawingboarddesign in Industry Tips

As a freelance translator or interpreter, you’ve dedicated years to learning your craft, building a portfolio and mastering certifications. You may want to believe that your specialized knowledge and experience will speak for (and sell) itself, but succeeding as a freelancer takes a whole host of other skills. A freelancer has to be his or her own sales and marketing team, accountant, office administrator and maybe even web designer. Among all the roles that freelancers play, it is easy to see why the importance of customer service is sometimes overlooked. It should not be that way, though. Effort put into customer service saves double that effort in seeking and securing clients.

What is customer service? It is about more than fielding complaints and practicing good email etiquette. Customer service is the art of exceeding customer expectations. Success as a freelance translator or interpreter relies on being able to build strong relationships with clients. You are not just a representative of a business, you are your business. Customer service based on communication, responsiveness, and integrity will help secure new clients, build long term relationships with existing clients, and will contribute to a positive reputation.

A freelance professional who communicates clearly is easy to hire and easy to work with. You are the expert, so give potential and new clients the information they need to understand your services and value as an expert. Good communication builds rapport and connection, setting you apart from the competition. You are not just trying to secure a contract. You are establishing a relationship that may lead to repeat contracts and recommendations. Good communication is also essential to ensuring that you deliver the service that the client expects, or better yet, a service that fulfills their needs and priorities so well that it exceeds their expectations. Ultimately, this is what generates repeat business and good word-of-mouth.

Clients will also return to a freelancer who demonstrates that they are responsive to the client’s needs. This may mean being flexible to changes of direction and being open to unique requests. It also means being able to resolve problems and rectify mistakes with a positive, solution oriented attitude. Flexibility and responsiveness to requests will garner new clients. To existing clients, it will demonstrate your ongoing dedication to their satisfaction. Being able to effectively respond to problems and mistakes, which will inevitably occur, demonstrates reliability and integrity.

Like most relationships, the most successful, long term client-freelancer relationships are based on trust. Integrity is fundamental to establishing and maintaining this trust. This is can be as simple as delivering work by agreed upon deadlines, or as challenging as resolving conflicts or rectifying mistakes in a fair and constructive manner. Becoming a trusted name in your industry will also generate new business.

A strong portfolio and certifications are fundamental to establishing a career as a translator or interpreter. Customer service, however, is what will set a career as a freelancer into motion.  Prioritizing customer service from first contact with a potential client and throughout the entire project pays off in a positive professional reputation, long-term, repeat clients, and new business.